Most Christian and church bookstore flooring is plain and practical-understated colors, perhaps with a contrast or two that helps direct traffic flow. But when Brooklyn Tabernacle in Brooklyn, N.Y., launched Bell Tower Christian Gift & Bookstore, leaders decided to go a different route--choosing a bright and striking pattern. "We want when people come in for them to experience joy," said General Manager Kevin Lewis. "We want to have an environment that is happy."

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