We asked how you used discounts to promote your store.

"Discounts are a big draw. Our church has a large employee base so I send out an e-mail when I have something special to advertise and I remind them they have a discount. Lots of sales come from these reminders, and the goal is to get them to come in and buy more. If they come in and buy something with their discount, hopefully they will show someone else and it will snowball into more sales."

Genelle Ellis, manager
Phoenix First Assembly Bookstore
Phoenix First Assembly, Phoenix

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