Christian Retailing

VIRTUAL CHRISTIAN RETAILING SHOW Print Email
Written by Christine D. Johnson   
Thursday, 13 August 2009 12:01 PM America/New_York

View a video by Anne Graham Lotz on her latest book, The Magnificent Obsession, at the Virtual Christian Retailing Show.
Lotz's publisher, Zondervan, is one of 25 suppliers taking part in the Web-based event, which offers product information and specials to virtual show visitors-the same special offered to those who attended the International Christian Retail Show in Denver, last month.

Zondervan is offering an extra 30 days of dating to any store purchasing one of its featured titles, including The Magnificent Obsession, the new interactive Bible Glo and Karen Kingsbury's children's book The Princess and the Three Knights.

The Virtual Christian Retailing Show has had more than 2,800 visits from 52 countries in just over three weeks of operation. Running through Aug. 31, the event also features Webinar training for stores, including Carpentree's "Successful Art and Gift Sales" and Kerusso's "Key to Apparel Sales Success."

Each training session will be recorded for subsequent viewing at the site, which will also host author and artist release parties. There is also a link to a new social networking forum through which retailers and suppliers can connect for fellowship, encouragement and business.

"We have been very pleased by the response so far to the virtual show," said Christian Retailing Publisher Dave Condiff, who created the virtual show to connect suppliers with retailers unable to attend trade show events in person. "We believe that this is an innovative and cost-effective way forward for everyone."

Further Virtual Shows will follow, spotlighting seasonal and other special-focus selling opportunities. Stores will be able to access the information 24/7 at the Christian Retailing Web site, www.christianretailing.com.