The eyes may be the window to the soul, but it's your doorway that in many ways is the key to the heart of your store. What sort of a welcome do your open doors offer? The entrance needs to do two things-offer enough interest to draw people inside, without being so busy or crowded that it discourages them from entering. Avoid sticking posters on the glass, as they can make it look messy, and also end up facing the wrong way once the doors are pushed open.

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