Christian Retailing

QUESTION OF THE WEEK: Got it covered? Print Email
Written by Staff   
Wednesday, 22 July 2009 01:35 PM America/New_York

With Bibles being strong sellers in most church stores, there's an opportunity for add-on sales when you help a customer find the right cover to protect their new purchase or gift. How do you handle Bible covers in your store? How do you choose which ones to carry, and where in the store should they be displayed, and how? What marketing ideas work best?

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