Marketing groups are valuable in many respects. They offer a large number of retail offerings such as signage, pricing stickers, catalogs and other special promotions. Membership qualifications vary from group to group.

Some offer training while others actually have online help. Membership is diverse with a mix of church stores and independent stores in many of the groups. If there is an interest in being part of such a group, representatives are most often at industry trade shows. There they will have information that will help you see if a group is right for your store's needs.

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