Running a successful retail business in the 21st century requires so much more than good selection and friendly clerks. Customers look for a store that gives them more for their money, and the performance bar is raised higher and higher every year.

Our seventh Critical Issues Watch takes a look at these “extras” and asks for your opinion and experience regarding a number of them.

Whether you're a retailer or supplier, there's something in this survey for you. We encourage you to take about five minutes to complete it before Wednesday, Aug. 24.

As always your information is confidential, and no one will be able to link your answers to your identity.

Please CLICK HERE to begin taking the survey-and look for results in the Oct. 17 issue of Christian Retailing.

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