Up to 30 existing programs will be evaluated and done away with or retooled as part of what President Bill Anderson told a press conference was "a dramatic shift" planned for the organization.

Meanwhile, CBA will continue to push recent innovations that have included a television advertising campaign, new retailer software programs and training, and supply-chain management initiatives.

Anderson introduced a new mission statement for the group, which says it is now "committed to growing a healthy and successful Christian retail channel by equipping our members with highly valued business solutions."

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