Integrity Publishers and Flying Rhinoceros have partnered with the Mills Mall Corporation to promote the children's video series, "On the Farm with Farmer Bob" in more than two dozen top-market malls. Mills Malls will incorporate "On the Farm with Farmer Bob" characters and video images as the official theme for its nationwide Harvest Festival. Products will be featured at the malls in October and November.

"On the Farm with Farmer Bob" is an children's animated video series featuring the voices of Vince Gill and Amy Grant and a theme song performed by Randy Travis. The first two episodes-A Friend Planting Seeds is A Friend Indeed and Cocka Doodle Doo the Right Thing-were released from Integrity Publishers this fall, as well as a story and sketch book.

The promotion marks the first partnership between Integrity Publishers and the Mills Corporation.

Mall locations can be found at www.themills.com

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