Tyndale House Publishers has announced the first one-day lay-down date for a novel by Middle East analyst Joel C. Rosenberg, whose Dead Heat is to release March 18.

The fifth novel from the former political consultant to Israel's Benjamin Netanyahu, among others, marks Rosenberg's return to fiction after an 18-month break and follows total fiction sales of more than 1 million copies.

Tyndale plans a major marketing and publicity campaign for Dead Heat, including advertising on "The Rush Limbaugh Show" and a spring speaking tour.

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