Multnomah Publishers has announced a strategic alliance with Genesis Marketing Group to service independent Christian retail bookstore accounts. The alliance, which launches June 12, will include Multnomah's full line of products that were formerly represented by Multnomah's five field representatives and in-house telemarketing department.

Multnomah will continue to provide in-house sales representation to CBA chain store accounts, distributors, general market accounts, international accounts and all special market accounts.

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