Word Distribution will hold a "Back To Cool" promotion this fall that will promote 16 new and best-selling titles from Word Entertainment artists, including Mercy Me, Rachael Lampa, Building 429, Fernando Ortega, Trevor Morgan and Selah. The promotion will run Aug. 1 - Sept. 30.

Customers will receive a free limited edition, beverage tumbler with the purchase of any "Back to Cool" promoted CD. The six commemorative tumblers each spotlight an album from the promotion, including Mercy Me's Undone, Rachael Lampa's self titled project, Dove Hits 2004, WoW Worship Red, Building 429's Space and Club J's Praise Jam. Consumers will also receive $12 worth of coupons in the tumbler.

The promotion will be supported at retail with a header, stickers and merch kit materials, in addition to being featured on Word Distribution's WARP! Hits in-store audio sampling system.

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