Christian Retailing

Integra adds Word Entertainment catalog Print Email
Wednesday, 28 May 2008 08:00 PM America/New_York

Integra Interactive has announced a digital distribution agreement with Warner Music Group for the Word Entertainment catalog.

Effective May 27, the year anniversary of the myMEDIA BurnBar system launch, the contract expanded the selection of artist songs, which already includes EMI CMG artists and more than 600 independent artist CDs. Users of myMEDIA BurnBar can burn either the full album or select songs a la carte from different artists to create a custom mix CD, Integra Interactive officials said.

"We now have over 3,100 artist CDs and over 8,000 accompaniment track titles available to burn," said David Amster, Integra's chief innovation officer. "We also recently began burning nearly 400 audiobook titles and will begin burning a selection of video games and software titles in the next few weeks."

During its first year in operation myMEDIA BurnBar has created more than 89,000 CDs for customers. More than 280 retailers have purchased the system, making it the second leading deplorer of retail-burning kiosks worldwide behind mix&burn, Integra Interactive officials said.

Integra is the Christian retail channel's largest provider of shopper touchpoint systems with nearly 650 Christian retailers using more than 1,500 interactive shopper screens. Additionally, Integra has designed more than 850 Christian stores.