Innovative Inc. and Berean Christian Stores have announced a partnership intended to drive Berean's retail sales and ministry impact.

Innovative will position Berean's marketing and mission message in consumer and church catalogs, Berean.com, e-mail marketing, in-store promotions and internal communication channels, Berean officials said.

"This partnership is a critical component of our commitment to communicate Berean's mission, products and value to customers and prospective customers in extraordinary ways," said Bill Simmons, president of Berean. "Berean is confident that Innovative is the best partner to help us make this happen."

Based in West Chester, Ohio, Berean Christian Stores is a privately held company with 24 locations in seven states.

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