The Parable Group (TPG) has announced the addition of 10 stores since January. Storeowners said targeted customer mailings and affordable, professional-looking promotions as key reasons for joining.

Parable CEO Steve Potratz said: “We see the potential in promising stores and want to see them do better. When they have access to the Parable tools, they have a better shot at achieving success.”

With the recent additions, San Luis Obispo, Calif.-based TPG currently has more than 180 stores, company officials said.

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