The Parable Group and Outreach Inc. have gone back to press with their outreach title Why a Manger?, produced to tie in with the release of The Nativity Story.

Written by best-selling authors Bodie and Brock Thoene, the 96-page book is exclusive to Parable stores. Having originally printed 50,000 copies, the partners in the project have ordered twice as many again to meet demand.

“It's not your typical book,” said Steve Potratz, CEO of Parable Group. “With your typical book, you buy one or two copies at the most if you really like it. This book is meant to be bought by the case and given away.”

Why a Manger? is the first book in the Parable exclusive “Little Books of Why” series by the Thoenes. They have been personally contacting each Parable store to provide encouragement and sales tips.

Tim Van Eijl, owner of Shepherd's Voice Christian Bookstore in Onalaska, Wisc., has been encouraging major churches in his area to buy cases of Why a Manger? and give them out with New Testaments to congregants at Christmas time. “With The Nativity Story release, it's the perfect time for churches to do some kind of outreach,” he said.

Lynne Marian, vice president of Outreach Inc., said Why a Manger? finishes what The Nativity Story movie starts: a clear presentation of the gospel. “This Christmas millions of people will see The Nativity Story in theaters but that doesn't necessarily mean they will make the spiritual connection,” she said.

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