Gift company C.R. Gibson announced this week that it will partner with OneCoast to service independent specialty store retailers via a single national sales force, effective Dec. 1.

OneCoast will represent the supplier of stationery, scrapbooking supplies and memory books, among other things, and is “the first to offer multiple lines and national service to the gift and home décor industries,” a statement said.

“This new sales strategy will enable us to better service and build mutually beneficial relationships within this vital distribution channel,” said Joseph Moore, president and vice chairman of C.R. Gibson. “Equally important, the OneCoast partnership will allow us to focus our talent and resources on product design and innovation … while building brands devoted to preserving special memories.”

Moore added: “We expect this initiative not simply to improve service and sales, but to help independent retailers create distinctive and highly profitable positions in their respective markets.”

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