Christian Retailing

Nelson reorganizes under one major imprint Print Email
Wednesday, 18 October 2006 08:00 PM America/New_York

Thomas Nelson Publishers has announced a major reorganization intended to help grow its market share and refocus on its Christian mission.

After several years of adding different imprints and pursuing general market sales, next April the Nashville publisher will scrap its 17 imprints and simply place its house logo on the spine of all books. However, it will retain rights to the imprint names.

Thomas Nelson Inc. CEO Michael Hyatt told Christian Retailing the reorganization had been considered for about a year, but called it “fine tuning” of an even-longer-standing strategy to become more focused and aligned with “customer-felt needs.”

Although no employees are losing their positions, certain imprint officers will be reassigned, with the company organized into six strategic publishing units, including a Christian trade book division, a general trade book unit, a specialty unit, a “Brands” division, a fiction unit and a Bibles and reference unit.

A full report will be published in the Nov. 13 issue of Christian Retailing.