Christian Retailing

STL (U.S.) names Carpenter chief marketing officer Print Email
Wednesday, 21 December 2005 07:00 PM America/New_York

Larry Carpenter has been selected as chief marketing officer for all of Send the Light's (STL) U.S. divisions, including Appalachian Distributors, Authentic Media, Great Value Books, Publisher Services, Homeschool Headquarters and FaithWorks.

Carpenter will continue in his capacity as general manager of FaithWorks, according to a statement from the company's president and CEO, David Passman. As chief marketing officer, Carpenter will head up all traditional marketing activities including advertising, trade shows and publicity for all the STL divisions.