Christian Retailing

Integrity expands sales team, hires Wilstermann Print Email
Wednesday, 07 December 2005 07:00 PM America/New_York

Integrity Publishers has expanded its executive team by hiring Dale Wilstermann as vice president of ABA (general market) sales. Wilstermann will be responsible for Integrity's strategic relationship with such accounts as Barnes & Noble, Borders and Books-A-Million.

Wilstermann comes to Integrity from his own consulting firm, Wilstermann & Associates, which provided both ABA and CBA sales services to companies in the publishing and music industries.