Greg Stielstra has been hired as vice president of marketing, trade group, at Thomas Nelson, effective immediately. Stielstra left his job as senior marketing director for Zondervan to join Thomas Nelson. He is the author of PyroMarketing: The Four-Step Strategy to Ignite Customer Evangelists and Keep Them for Life, which releases this month from HarperBusiness.

While at Zondervan, Stielstra was the marketing director for numerous best-selling books, including The Purpose-Driven Life. Stielstra has more than 13 years of publishing experience.

He replaces Jennifer Willingham, who left the company in August.

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