Green Key has announced two new relationships for its field and telemarketing sales efforts. Christian Sales Direct (CSD) will handle Green Key's telephone sales, while Allen McVicker (Victory Marketing) will represent them to national accounts.

CSD, located in Cedar Rapids, Iowa, will service independent retail stores with their experienced team of telephone sales agents. The goal of CSD will be to educate retailers about promotions that are selling well and assist them in planning their orders.

McVicker has more than a decade of sales experience in the CBA market.

Green Key Books, based in Holiday, Fla., is the publisher of God's Word Bible translation.

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