Christian Publications and Destiny Image have launched the Alliance for Inventory Resource Management (AFIRM), a consignment-based distribution program intended to boost vendor sales and enable retailers to compete more aggressively against big-box and Internet-based retailers.

The program, which was unveiled at CBA International this summer, provides books, Bibles, gifts, videos, music and software on a consignment basis from more than 20 vendors. More than 360 stores have signed on to the program.

"Through AFIRM's initial shipment, I expect to increase my inventory by 25% to 30%" said Gwen Kahler, owner of Pennsylvania-based Rock of Ages Book Shoppe. "All products from various vendors come from one warehouse and I have only one account to track. I praise God for this out-of-the-ordinary approach to inventory issues for retailers."

A full story about AFIRM will appear in the Jan. 24 issue of Christian Retailing.

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