|Christian romance publisher changes name|
|Written by Taylor Berglund|
|Monday, 29 February 2016 11:25 AM America/New_York|
Redbud Press has changed its name to Serenade Books to more clearly define its brand in the marketplace. Established in 2014, the Oklahoma-based Christian publishing company specializes in sweet romance.
Lacy Williams, managing director for Serenade Books, said the name change won’t alter how the company operates in the marketplace. She stressed that Serenade will continue to publish the highest-quality romance books from authors whom readers love and trust.
“I’m excited about the name change and the new logo design,” Williams said. “It clearly delineates who we are as publishers of novels that celebrate the pure harmony of faith and romance and of stories that uplift the spirit and heart. We are focusing our publishing plan on series, on novels that work together to create overarching lines that will continue to delight our readers.”
In the future, Williams said, readers will see new cover designs that better reflect Serenade’s emphasis on series' books.
“We’re not changing the way we do business or the quality of books we acquire,” Williams said. “We’ve always had an interest in doing series. The name change is an opportunity to better reflect those interests in our branding.”