Christian Retailing

Signature Marketing Network releases year-end retail results Print Email
Written by Christine D. Johnson   
Monday, 01 February 2016 04:56 PM America/New_York

SignatureMarketingNetworkSignature Marketing Network retailers reported sales and margin gains for 2015 in their year-end wrap-up.  

“We were able to bring in more customers and increase sales in 2015,” said Rodney MacKrill, owner of Divine Truth in LaVista, Nebraska. “Our promotions with customer savings to 50 percent featured on our endcaps and supported with our website and emails really helped us fulfill our commitment to compete in service and price every month, with strong profitability.”

In 2015, Christian retailers promoted customer savings with over 1,200 in-store endcaps each month. Their endcap promotions were featured in over 12 million emails and showcased on over 10 million page views on their websites. Many achieved sales increases during the Christmas season that they hadn’t seen in years, according to Signature Marketing.  

“We promoted great customer savings on new and best-selling products every day throughout the Christmas season, and it helped us increase Christmas sales by 10 percent over last year,” said Nancy Ford, owner of Words of Wisdom in Swansea, Illinois.

Stores are also finding success in aligning their message across all channels.

“Our customers like going to our website to find out what we are promoting each month, along with our store stock, and they love being able to hold items for in-store pick-up at the same price as on our website,” said Bill Sharp of Living Room Bookstore in Bastrop, Texas. “This has helped us set new sales records.”

Joe Catalano at Jesus Book & Gift Stores in New Jersey is among many Signature Marketing retailers focused on successfully serving church leadership.

“Serving the church is really important to us,” Catalano said. “Our churches want our promotions not only in the store but with our catalogs, online and in our emails, so that’s how we provide them.”

The Signature Marketing Network now includes over 250 retailers nationwide.