Christian Retailing

Lifewater commends The Parable Group Print Email
Written by Christine D. Johnson   
Monday, 26 October 2015 02:48 PM America/New_York

Parable-Lifewater-webLifewater International, a nonprofit Christian water development organization, honored The Parable Group and its partner stores Tuesday, Oct. 20, for their generosity in helping provide a water well in the Agali region of Uganda.

“We are so thankful for The Parable Group and their partner stores for teaming up with us to help provide water, health and hope to vulnerable children and families living in rural Uganda,” said Justin Narducci, chief executive officer at Lifewater. “The completion of the water source in April 2015 provides 280 people in Orunyamo with more than water—it gives them a new lease on life.”

The Parable Group first teamed up with Lifewater in 2007, and in 2014, they joined together with their retail partner stores to raise awareness among Christian consumers about the world’s water and sanitation crisis. The Parable Group promoted Lifewater’s missional approach to water development via catalogs, emails, online and in stores. In addition, proceeds from an exclusive CD, All Creatures of Our God & King (Lucid Artist), were donated to Lifewater.

“Lifewater’s missional approach to water development combines the best in water access, sanitation, hygiene and community training while proclaiming God’s all-encompassing and redeeming love for the poor,” said Steve Potratz, president of The Parable Group. “Their long-term, self-sustaining work in northern Uganda will create a lasting impact. We couldn’t be more privileged to support them in this great work.”

Lifewater’s program in northern Uganda builds on strategies and momentum gained in more than a decade of work in neighboring regions to provide better futures for people recovering from over 20 years of civil war. Communities are rebuilding, but the war has destroyed basic infrastructures, disrupted traditional farming practices and led to a cycle of dependence on foreign aid. The provision of ventilated, improved pit latrines, a safe water source and training on life-saving hygiene behaviors helps improve health, dignity and school attendance.