|New Hampshire store wins Joyce Meyer book display contest|
|Written by Andrea Glickson|
|Monday, 02 March 2015 04:00 PM America/New_York|
In 2014, Faithwords, a division of Hachette Book Group, held a contest open to all U.S. retail print bookstores. It asked for the best Joyce Meyer book display, which had to remain in place for two consecutive weeks in the store.
After much deliberation in judging some strong entries, Faithwords has announced that the grand prize has been awarded to Parable Bible Bookstore Concord in Concord, New Hampshire. Parable secured the top prize of $4,000.
Finishing second was Solid Rock Inc., in Kearney, Nebraska ($2,000), followed by Lighthouse Christian Books in Green Bay, Wisconsin ($1,000) and Living Word Parable Christian Store in Latham, New York ($500 gift card).
Over the past 11 years, FaithWords’ sales of Meyer’s books have topped 30 million copies. Due to that success, the company dubbed 2014, “The Year of Joyce.’
“I want to share my gratitude with the retailers who showed their immense creativity and hard work for the 2014 display contest. Your support has made the Year of Joyce one to remember for many more years to come. Congratulations to the winners!” said Meyer, who said was honored that each store took the time out to work on such creative displays.
“Hachette’s promotion allowed us to breathe a bit of new life into past Joyce Meyer titles, and it was apparent our customers were eager to discover some new favorites and old classics,” said Melissa Cheesman, manager of the Parable Bible Bookstore. “The continued interest in Joyce Meyer’s books—both new and old—is a credit to the way God has used her to influence the lives of so many. Joyce’s words continue to be effective and timely, and we are privileged to make her work available to our community.”
Meyer is one of the world’s leading practical Bible teachers. A No. 1 New York Times best-selling author, her books have helped millions of people find hope and restoration through Jesus Christ. Through Joyce Meyer Ministries, she teaches on a number of topics with a particular focus on the mind, mouth, moods and attitudes. Her candid communication style allows her to share openly and practically about her experiences so others can apply what she has learned to their lives.
“Featuring Joyce Meyer’s books in one display allowed our customers an opportunity to see and appreciate the depth and diversity of her writings. As a result, we did see an increase in sales in not only the number of books sold, but also in the variety of titles,” said Ila Ballou, manager at Solid Rock.