|Study: Bulk of retail purchases happen in-store|
|Written by Christine D. Johnson|
|Monday, 18 August 2014 03:57 PM America/New_York|
Most U.S. retail sales—a whopping 92%—still happen offline, according to a survey of more than 1,000 U.S. consumers conducted by Ripen Ecommerce.
Using Google Consumer Surveys, analysts polled more than 1,000 American shoppers to discover the number-one thing keeping them offline while shopping.
Findings showed that the touch factor is still significant with 30.8% wanting to see or touch the products before buying.
Instant gratification is also an important factor with 29.9% of respondents wanting their items right away.
Some respondents (14.4%) also wanted to save on shipping costs, 6.5% of consumers prefer offline due to easier/cheaper returns. Nearly 17% were concerned for their personal privacy, so they choose to shop in-store.
Visit the Ripen site (ripenecommerce.com/blog/ecommerce_survey) for some related suggestions to drive traffic and sales.