Christian Retailing

Former Gospel Light President Bill Greig launches new company Print Email
Written by Christine D. Johnson   
Monday, 28 July 2014 04:21 PM America/New_York

ChurchGrowth-webFormer Gospel Light President Bill Greig III and his wife, Rhonni, are resetting their direction with an innovative new publishing company called, which is also its domain name.

This transition came about as the Greigs sensed a shift in this season of life. Bill took a sabbatical from Gospel Light in 2013 to consider the couple’s future direction and felt that God was leading him to leave the company, which was founded by Henrietta Mears and handed down to his care from his father and grandfather, and to implement a new virtual-publishing model.

Confirmation came when he presented his ideas to Rhonni, and she told him of a dream she had had a year earlier of a virtual publishing company with limited infrastructure, but with significant impact found by combining new technology and social media with the truths of the gospel.

Bill was reminded of a ministry based in Forest, Virginia, in the Lynchburg metro area, Church Growth Institute (CGI), founded by Larry Gilbert. After initial inquiries, the Greigs found elements of their new publishing model already in place at CGI—a strong mission and position in an important market niche, foundational biblical resources used by thousands of churches, a value proposition that allows customers to choose between “free” and “premium” resources, more than 5 million users of the “Team Ministry” Spiritual Gifts Inventory, over 700,000 customer email addresses, a leading web domain and a profitable e-commerce store.

CGI’s missing elements were a trade strategy and a distribution partner, as for 36 years, its resources had only been available through direct sales to churches and individuals.

“When I saw how was connecting their resources with their end consumer, I saw the potential for God to use these systems, with some upgrades and fine tuning as well as partnering with trade distributors and bookstores to reach many more churches and individuals,” Greig said.

With the new company in place, all resources are available to trade accounts through Advocate Publisher Solutions at Send The Light Distribution. Retailers can find more information at publishes the top Spiritual Gifts Inventory available, and we are delighted to see it finally available for retailers to access and offer to their customers,” said Darren Henry, president of Advocate Distribution Solutions, a division of Send The Light Distribution. “Bill and his team are doubtlessly going to build upon its already incredible success and introduce new products that will help Christians everywhere gain insight and growth in their church and spiritual lives. Send The Light is proud to offer these items!”

The primary trade strategy for the relaunch is to update the best-selling “Team Ministry” spiritual-gift resource line with expanded editions and formats that work best in bookstores. Five new products in the line are expected to ship in December with a Jan. 1, 2015, publication date.