Christian Retailing

Send The Light to distribute new Chan book Print Email
Written by Christine D. Johnson   
Thursday, 19 June 2014 05:16 PM America/New_York

YouAndMeForever-webSend The Light Distribution reached an agreement earlier this month with newly formed Claire Love Publishing to distribute a completely new marriage book by Francis and Lisa Chan. You and Me Forever: Marriage in Light of Eternity launches Aug. 26 and marks the first new title in several years from the Chans.

All net profits from the book will go toward providing food, shelter and rehabilitation for thousands of orphaned children and exploited women in partnership with global charities.

“We are thrilled to be joining forces with the Chans and their team to launch this new book,” said Darren Henry, president of Advocate Distribution Solutions, which is part of Send The Light. “Even more exciting is the chance to help raise sales and increase the contribution to worthy causes benefiting so many.”

You and Me Forever aims to cast a new light on marriage and explore Scripture to understand what it means to have a relationship that satisfies the deepest parts of our souls. In the same way that Crazy Love was geared to change how readers saw our personal relationship with God, You and Me Forever sets out to radically shift the way we see one of the most important relationships in our life.

“There are plenty of marriage books that teach you how to get along and be happy,” Francis Chan said. “This is not one of those. This book is about loving each other, forever.”

Send The Light will manage the book trade marketing of the product to help raise awareness of the new releases and to encourage retailers to support this release. The team at Claire Love Publishing, aided by their experience at Crazy Love Ministries, will focus on getting the word to readers through various grassroots avenues.

“The focus is to drive awareness, not through huge marketing budgets, but to share the distinctive message of the book and the worthy cause it supports with readers,” Henry said. “We know that readers drive the whole thing.”

The book will release simultaneously in trade paperback and hardcover.