Christian Retailing

Barbour partners with Twin Sisters, launches Shiloh Kidz Print Email
Written by Christine D. Johnson   
Monday, 05 May 2014 10:03 AM America/New_York

ShilohKidz-Vertical-300Barbour Publishing has announced the launch of its new children’s imprint, Shiloh Kidz. This brand-new imprint will offer a wide range of educational products with formats that include boxed games, stickers and board books as well as books—devotionals, Bible stories, Bible reference and fiction—for children ages 3-12.

“Our vision for Shiloh Kidz is to develop kids’ products rooted in biblical truth, and it’s important that those products also teach, encourage, inspire—and if they entertain along the way, even better,” said Kelly McIntosh, Barbour’s vice president editorial. 

Well-known in the Christian and educational markets, Twin Sisters has been in business nearly 30 years.

“Being the Christian content-provider for Barbour Publishing’s newly launched Shiloh Kidz brand is an honor,” said Kim Thompson, president of Twin Sisters. “It allows us to focus on creating products that share the message of Christ.”

Products from this partnership will be launching in November with six titles, including My First Bible Color and Trace Book and My First Memory Match Game: Noah’s Ark.  

McIntosh said she is “looking forward” to working with Twin Sisters.

“Adding their experience for already proven titles to the Shiloh Kidz catalog is really exciting for us—and nicely rounds out our mix of kids’ product offerings,” she added.

“We have been impressed with Barbour Publishing’s business and dedication to the Christian market,” said Karen Hilderbrand, CEO of Twin Sisters. “This strategic partnership will allow our Christian music and educational content to continue to impact teachers, children and families.”

Barbour also will be taking on the distribution and production of 71 Twin Sisters titles now available in Christian retail outlets. As titles go to reprint, they’ll be rebranded as Shiloh Kidz. Customers currently ordering these products will be transitioned to Barbour and will be contacted by their sales reps to help ensure there is no interruption of service.