Christian Retailing

'David After Dentist' creator launches Christian content-sharing website Print Email
Written by Jeremy Burns   
Thursday, 13 March 2014 05:42 PM America/New_York

ChristianLifeSquareLogo-webCharisma Media launched this week a new content-sharing website, The site features a daily stream of videos, images and memes that are funny, inspirational, encouraging, worshipful and evangelistic.

“David After Dentist” creator David DeVore—the voice behind the camera of one of YouTube’s most-watched videos of all time and Time magazine’s No.3 greatest viral video ever—is director of the new site. His “David After Dentist” video, recorded in 2008 when his son David Jr. returned medicated from a dental procedure, quickly became a pop-culture icon and to date has been viewed more than 123 million times. Since 2008, DeVore and his son have appeared on many major TV news, talk and late-night shows, and have leveraged the global spotlight to raise money for Operation Smile.

“Humor is part of the heart of God, and whether it’s a funny video or picture, our natural instinct is to share it with others,” DeVore said. “I think that’s why we’re seeing such a massive surge of sites built around sharing content. But while other sites tend to highlight the completely pointless and often trashy, we believe there are countless uplifting, godly messages out there worth sharing. It’s just a matter of helping people find them—which is where Christian Life comes in.”

In joining with Charisma Media, DeVore hopes to encourage believers around the world with “shareable” content. not only helps Christians avoid the questionable content that dominates most content-sharing sites, but it’s also a resource churches and individuals can use to share biblical messages.

“We’re excited about helping Christians engage more with others through a site like this,” said Steve Strang, founder and CEO of Charisma Media. “I believe we can not only encourage believers through, but we can also reach those who need hope through simple yet profound uplifting messages.”

With seven out of 10 adult Internet users engaging daily with a video-sharing website and 500 million photos shared each day, videos and photos have become the dominant online vehicles for user engagement. aims to serve this rapidly growing audience with content that’s intentionally uplifting and always “shareable”—everything from awkward church signs to inspirational testimonies to humorous conversations with children.

Charisma Media is best known for its magazines such as CharismaMinistry Today and Christian Retailing, as well as its digital brands, including, and its Spanish group, Casa Creación. The company’s book division has had 11 New York Times best-sellers in recent years, including Jonathan Cahn’s The Harbinger, which has remained on multiple best-seller charts for more than 110 weeks.