|Kirk Cameron’s ‘Mercy Rule’ releases as Family Christian exclusive|
|Written by Jeremy Burns|
|Wednesday, 19 February 2014 04:33 PM America/New_York|
Mercy Rule, a new film from Kirk Cameron, was released Valentine’s Day in an exclusive partnership with Family Christian Stores. Cameron has expressed his desire for the movie and its message to become for families what Fireproof is for marriages.
Cameron conducted a poll on his Facebook page to determine whether fans wanted the upcoming film to show in theaters or go straight to DVD. The results showed that more than 62,000 of his fans wanted to purchase the movie in DVD form from a trusted Christian retailer.
“Family Christian was the obvious choice as it is not just a great retail partner, but also an organization that shares our Christian values and commitment to families,” he said.
The chain will donate a portion of the sale of each Mercy Rule DVD to support the Camerons’ Camp Firefly that provides seriously ill children and their families an all-expenses-paid, weeklong vacation at the camp.
“Family Christian is excited about the opportunity to bring this amazing film to families,” said Cliff Bartow, CEO of Family Christian. “And with every copy of Mercy Rule they purchase, customers will be helping not only their own families, but also those families who will have the once-in-a-lifetime opportunity to participate in Camp Firefly.”
Mercy Rule tells the story of a father and a son who are facing their own unique challenges. The father (Cameron) is working to save the business started by his father from a corrupt lobbyist. The son is trying to find his place on his little league baseball team. Behind both is a loyal, encouraging family.
“Through the ups and downs of life, there are only a few things that can support and sustain us. Our faith and our families are at the top of that list,” said Cameron, who stars alongside wife Chelsea in the film. “Mercy Rule reminds us to cherish those things and fight for what matters.”