|CBA offers free buyer admission to 'changing' ICRS|
|Written by Eric Tiansay|
|Thursday, 01 August 2013 10:29 AM America/New_York|
CBA is offering free buyer admission to next year's International Christian Retail Show (ICRS) in an unprecedented move to attract more retailers to its marquee summer event.
"ICRS is changing dramatically next year with new features, new exhibitor procedures, integrated exhibitor marketing support and free buyer admission," CBA officials said. "The exhibitor commitment period opens Aug. 21. Exhibitors only need to commit to participate, with a minimal deposit to reserve space. ... The earlier exhibitor commitments are received, the better opportunities exhibitors will have to optimize plans."
Among the other new ICRS features are: the second year of CBA's Cover My Expenses program to offset buyer travel costs; new exhibit areas designed to build floor traffic; new booth space configurations to maximize exhibitor area and marketing; and expanded international marketing to drive global business.
Professional attendance was down 15% to 1,485 buyers with more than 3,700 total during ICRS in St. Louis in June.
ICRS 2014 will be held June 22-25 at the Georgia World Congress Center in Atlanta.