Christian Retailing

Zondervan Bibles support 'noble cause' of breast cancer group Print Email
Written by Eric Tiansay   
Wednesday, 31 July 2013 09:10 AM America/New_York

Zondervan has announced a partnership with the National Breast Cancer Foundation (NBCF) to help provide hope and aid to those fighting the disease.

"Zondervan is honored to support the National Breast Cancer Foundation and their noble cause," said Chip Brown, senior vice president and Bible group publisher. "We sincerely hope that the NIV Pink Bible and the NIV Living With Cancer Bible can help provide comfort and solace to people living with the physical and emotional pain of cancer."

Both Bibles will be available next month. The NIV Pink Bible comes in a hot pink and pink Italian Duo-Tone binding, and the NIV Living With Cancer Bible will be offered in a navy and chocolate Italian Duo-Tone.

The new Bibles include the updated New International Version text and an index referencing hundreds of verses that provide hope and comfort.

In addition to inspirational stories, the NIV Pink Bible also includes a foreword by Janelle Hail, founder and CEO of the NBCF. Hail shares her own personal battle against breast cancer and how God's Word has helped guide her through this challenging time.

"It was an honor to write the foreword for the NIV Pink Bible," Hail said. "Knowing that my story is helping others is humbling. Having my story included in a Bible truly is a testament to how God has a plan for each of us."