Christian Retailing

'Buy a Bible' initiative to encourage Oklahoma tornado survivors Print Email
Written by Eric Tiansay   
Tuesday, 04 June 2013 08:49 AM America/New_York

Berean Christian Stores are giving customers an opportunity to buy a Bible to encourage survivors of the May 20 tornado that devastated much of Moore, Okla.

The new "Buy a Bible to Benefit Oklahoma Relief and Recovery" initiative is part of the 18-outlet chain's Give Hope In Deed project, where each Berean store is involved in local ministry to people who are hurting or in need.

"For every Bible purchased by a guest, Berean will contribute a Bible to a tornado victim in Oklahoma," Berean Director of Marketing Denise Chaney told Christian Retailing. "The guest can then write a short, encouraging note to the recipient of the Bible on a Give Hope Indeed sticky [note], and guests may also choose to give the Bible they purchase as well.

"There is a possibility of Berean sending over 7,000 Bibles to the area," she added. "We have partnered with Matthew 25 Ministries here in Cincinnati, who indicated that they would be delighted to include these Bibles in their parcels being delivered to the tornado victims in Moore as a part of their larger relief and recovery initiative."

Visit www.berean.com for more information.