|B&H to publish fiction alongside strategic partners|
|Written by Christine D. Johnson|
|Monday, 06 May 2013 09:30 AM America/New_York|
B&H Publishing Group has announced a new strategy that employs partnerships in its fiction program. B&H plans to intentionally focus on publishing only those works of fiction that are tied to broader strategic endeavors, including initiatives with ministries, external film partners, LifeWay Films and the B&H Kids line.
“B&H is focusing on projects that align with our core strengths,” said B&H President Selma Wilson. “We are uniquely gifted in working alongside partners and utilizing all of the tools that LifeWay Christian Resources is blessed to have. We are a team of people who want to spread the gospel around the world, and we believe we accomplish that best when we deploy our gifts to broader movements alongside strategic relationships.”
Some past releases that have used this model are the New York Times best-sellers The Love Dare, The Vow and The Resolution for Men as well as other titles such as October Baby and Unconditional.
B&H releases planned for this year include The Love Dare for Parents by Stephen and Alex Kendrick (July 1), Whispers of Hope by Beth Moore (Oct. 1), and Operation Christmas Child by Franklin Graham and Donna Lee Toney (Oct. 1). Other new and upcoming releases include the “Experiencing God at Home” line, The Lost Medallion by Bill Muir and Alex Kendrick and the “Truth Seekers” series by Bill Myers.
In February, B&H announced its brand identity “Every Word Matters,” reflecting the company’s strategy to provide “intentional, Bible-centered content that positively impacts the hearts and minds of people, inspiring them to build a lifelong relationship with Jesus Christ.”