Christian Retailing

Tyndale distributes student Bibles in Ghana Print Email
Written by Eric Tiansay   
Friday, 22 March 2013 10:35 AM America/New_York

Tyndale House Publishers has joined forces with Christian retail chains and independent retailers to distribute more than 200,000 Bibles to students in Ghana.

In a partnership with Scripture Union, Family Christian Stores, Mardel Christian & Education and a number of independent stores in the U.S., Tyndale launched the Ghana Student Edition Bible project in the spring 2012, aiming to see 500,000 special editions presented to high school students in Ghana. The project was the brainchild of the country's former president, Dr. John Evans Atta Mills and First Lady Dr. Ernestina Naadu Mills, who penned an introductory letter that was included in the Bible.

With a glossy, faux leather cover featuring the Ghanian national colors of red, yellow and green, the Bible was offered to stores with a display case inviting customers to donate a copy for $5.99 and sign their name on a book plate.

Fifty percent of Ghana's population of 17 million is under 18. Schools in the West African nation are allowed to read and teach the Bible as well as share the gospel with students.

"While the door of opportunity remains open to the gospel in Ghana, we must act," said Mary Chapman, brand and product director at Tyndale, who recently traveled to Ghana to kick off the Bible distribution with Scripture Union. "We cannot take this open door for granted. Seeing the faces of the young people who were anxious and excited about receiving the Word of God was truly a sight to behold."

In the past five years, Tyndale's Christian retail channel exclusives have distributed nearly 2 million Bibles to those in the military, prison and crisis pregnancy centers through various Bible campaigns.