Christian Retailing

Family Christian, Kobo partner on e-readers Print Email
Written by Eric Tiansay   
Thursday, 06 December 2012 10:06 AM America/New_York

Family Christian Stores has partnered with Kobo to sell its e-readers, starting this Christmas shopping season.

Dropping its recently introduced Edifi e-reader, Family Christian is offering two Kobo e-readers at its store locations and online: the Kobo Mini ($79.99) and Kobo Touch ($99.99).

Kobo e-readers purchased at Family Christian will come with three versions of the Bible when the device is registered: New International Version, King James Version and The Voice.

The readers also will include recommendations to more than 17,000 Christian titles and access to the entire Kobo library—with more than 3 million titles, of which 1 million are free.

In addition, Kobo will donate a portion of each e-reader sale to The James Fund, Family Christian's nonprofit arm dedicated to meeting the needs of orphans and widows around the world.

"We are responding to the needs of our customers by offering them a digital delivery option that is at the cutting-edge of technology," said Family Christian Senior Vice President of Merchandising Olivia Marx. "By partnering with Kobo, we are able to stay current in the ever-changing technology of e-readers and exceed our customers' expectations."

Cliff Bartow, president and CEO of Family Christian, added: "Bringing the Kobo line of e-readers to our stores fulfills our responsibility to offer resources and delivery systems that help people find, grow, share and celebrate their faith. We believe in investing in products and services that grow out from our mission—to be a world-impacting ministry and to serve and glorify God."

Kobo has more than 10 million registered users for its e-reading devices.

Click here for more information on Family Christian Stores' Kobo e-readers.