Christian Retailing

Parable creates P. Graham Dunn Christmas catalog Print Email
Written by Eric Tiansay   
Tuesday, 27 November 2012 11:00 PM America/New_York

The Parable Group has formed a partnership with P. Graham Dunn, creating a direct-to-consumer Christmas catalog touting the gift supplier's personalization program found in more than 150 stores nationwide.

"Parable and P. Graham Dunn share the same passion of serving independent Christian retailers," said Parable Marketing Manager Randy Maricle. "Coming together to create this catalog fit this mission and we're proud of the outcome."

Branded for each participating store and mailed directly to Parable store customers, the catalog was designed by Parable. "We couldn't be more pleased with the way this initiative has been kicked off," said Joe Knutson, co-president of P. Graham Dunn. "Randy's team created a consumer-friendly marketing piece that reinforces the specialized offerings of your local Christian bookstore."

Parable encourages stores that have a P. Graham Dunn laser engraver to participate in 2013 gift-focused catalogs with no requirement to join the marketing group. Click here to view the Christmas catalog.