Christian Retailing

B&H Publishing Group no longer 'an afterthought' Print Email
Written by Eric Tiansay   
Wednesday, 12 September 2012 12:00 AM America/New_York

Buoyed by a number of recent best-sellers, B&H Publishing Group has seen an "incredible turnaround," according to its parent company, LifeWay Christian Resources (LCR) publishing arm.

During LifeWay's trustees meeting Aug, 27-28 at Ridgecrest Conference Center in Ridgecrest, N.C., Thom Rainer, president of LCR, told the group that he was encouraged with "the incredible turnaround of B&H Publishing Group, which was once an afterthought but is now a strategic part of our organization," Baptist Press (BP) reported.

B&H Publishing has released a number of best-sellers in the last year, including The Resolution for Men by Stephen and Alex Kendrick, and The Resolution for Women by Priscilla Shirer—both tie-ins to the faith-based police drama Courageous.

B&H also recently launched B&H Kids, a new children's imprint. Releasing this fall, the first titles will feature two film tie-ins, including Firebird by Brent McCorkle and Amy Parker (October)—a story featured in the forthcoming movie Unconditional. The other tie-in is Courageous Teens by Michael Catt and Amy Parker, to be released this month and the latest in a string of products based on the 2011 Sherwood Pictures movie, Courageous.

Meanwhile, LifeWay's trustees passed a motion to continue selling the updated New International Version (NIV) Bible in its LifeWay stores. The action was in response to a motion referred by the Southern Baptist Convention this summer requesting that LifeWay reconsider its decision in February, following an exhaustive study, to continue selling the NIV 2011 translation, BP reported.

"Our decision to sell the 2011 NIV does not constitute an endorsement of it," board chairman Adam Greenway, who chaired the study committee, told trustees. "We endorse what we publish, and we publish and endorse the HCSB [Holman Christian Standard Bible]."