Christian Retailing

Foundation Distributing, eChristian partner to serve Canadian stores Print Email
Written by Christine D. Johnson   
Friday, 13 April 2012 11:33 AM America/New_York

Foundation Distributing, the largest Canadian-owned Christian product distributor, and eChristian have formed a strategic partnership to supply Canadian booksellers with Christian eBooks. The deal is a similar arrangement to the December 2011 deal launched by Innovative to serve independent Christian retailers in the U.S.

Foundation has created FDIDigital, built on eChristian’s digital delivery system to supply Canadian booksellers with eBook retailing capability. Retailers can then offer their customers eBooks and downloadable Christian audiobooks through branded websites.

Canadian booksellers launching eBook-enabled websites powered by FDIDigital this month include Blessings Christian Marketplace, House of James, Scott’s Parable Christian Stores, Faith Family Books & Gifts and Books for Christ.

“With FDIDigital we’re committed to supporting Canadian Christian retailers as they navigate a changing marketplace. Our Christian booksellers are trusted sources of quality products,” said Pat Chown, owner of Foundation Distributing. “In addition to traditional books, Christian retailers now have the ability to establish themselves as a digital provider of eBook and downloadable audio products that their customers can trust.”

Cory Verner, president of eChristian, said: “Our partnership with FDI will provide Canadian retailers access to important digital markets through the eChristian commerce platform.”

Foundation Distributing will provide ongoing support to participating retailers with special pricing on promotional products, a national online marketing push and publicity campaign.