Integra Interactive plans to double its library of independent artist performance tracks available for in-store burning, after a successful first year.

Launched with a handful of performance tracks from Carroll Roberson and Steve Amerson, the iSing catalog offered through Integra's myMEDIA BurnBar has expanded to more than 30 artists and almost 400 titles. Among those whose songs are available are Clint Brown, Terry MacAlmon, Jeff Deyo, Allen Asbury, Crystal Lewis, Out of Eden, The Primitive Quartet and Jason Gray.

Integra is planning an “aggressive” expansion of the program next year, with a goal of doubling its roster of artists and song titles before summer.

 The iSing series is “the perfect example of how a digital delivery system eliminates the manufacturing and distribution costs of a physical product yet still delivers it in physical form for the end purchaser,” said David Amster, Integra's Chief Innovation Officer.

Don Noes, the company’s senior vice president of business development, said that more than 40% of all performance track sales tracked by SoundScan are handled by the myMEDIA platform. The system is in nearly 500 Christian retail stores, including LifeWay Christian Stores and Mardel Christian and Education.

“The iSing series is now our eighth biggest seller out of 16 companies that we track, ahead of series such as iWorship (Integrity Music) and PROformance tracks (Mansion Entertainment),” Noes said.

Greta MacAlmon, Managing Partner of MacAlmon Music, said: “We have been extremely pleased with Integra Interactive as an avenue to distribute performance tracks to a niche market that would otherwise be out of our reach. Integra has been a great partner in getting our music out.”

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