Christian Retailing

New VeggieTales licenses Print Email
Written by Eric Tiansay   
Thursday, 02 June 2011 02:55 PM America/New_York

Big Idea has expanded licensing for its popular VeggieTales brand, introducing a new crop of merchandise.

The company recently signed deals with several new partners, including floor and tabletop cardboard play sets from Box Creations; "GigglePOD" interactive kids' video booths from Primary Leisure Global; removable wall art from Brewster Home Fashions; children's furniture from Golden Chair; and karaoke CDs from Daywind Music. The new products will hit retail shelves starting this summer, Big Idea officials said.

Big Idea also recently added licensing partnerships with American Puzzle Co. (wooden puzzles and trains); Zoobies (plush pillow character and blanket combinations); Tabbies (index tabs, stickers, temporary tattoos and wall clings); and Victory Designs (children's guitars).

Additionally, VeggieTales has been licensed to Enesco and its Gund and Gregg Gift divisions (plush toys and gifts); Dynamic Displays (parade and event inflatables); Talicor (puzzles and games); Kid Stuff Marketing (regional and catalog products); Cranston (cotton fabrics); ConAgra Foods (fruit snacks); and Northwest Company (bedding, blankets and throws).