Slingshot Publishing takes aim at Gen-Y

Written by Eric Tiansay

Thursday, 17 September 2009 02:17 PM America/New_York

After five years of developing popular Christian posters, Slingshot Publishing--formerly known as World Christian Posters--has changed its name and is expanding its product line for the youth demographic.

Among the company's recently introduced eight new product lines for the Christmas season are Christian-themed laptop skins, for which the company has seen great demand in the first month. The removable stickers for the top lid of laptops have exploded in popularity in the general market as up to 80% of college students own a laptop computer. While the retail average for such a product is $20 to $30, Slingshot's suggested retail price is $12.99.

Modeled after the general market brand Fathead's sports figure decals, Slingshot's 8-by-12-inch vinyl decals are removable and can be used on walls, lockers, binders and mirrors. They feature such designs as iPray and God's Girl, and retail for $6.99 each.

New contemporary-style tumblers include I Love Jesus A Latte and the Make a Joyful Noise guitar design. The tumblers have a spill-resistant flip-top lid. In the general market, these sell for $12-20, but Slingshot's retail price is $11.99.

Read more in the Sept. 21 issue of Christian Retailing magazine.