Christian Supply in Spartanburg, S.C., recently promoted Crossway's "Share the Good News of Christmas" program, which aims to see more than a million evangelistic invitations delivered to homes this holiday season.

During the store's Choral Festival, held Aug. 6-8, owner Chuck Wallington gave a sample of the Good News of Christmas bag to each representative from 560 churches. The 1,200 attendees at the annual event, including ministers of music and church choir members from around the Southeast, also viewed a Max Lucado video touting the Christian retail channel exclusive.

Wallington encouraged the attendees to urge their churches to participate in the program this Christmastime. Wallington said his church's choir will distribute the bags around Spartanburg, and he hopes his 100-member Sunday school class will participate as well.
"This is such an ideal program for churches to use to reach people," Wallington said. "These kits are only $1 a piece. Churches can't send a direct mail piece for that low price."

Crossway has produced special gift bags containing a white-cover Christmas edition of the ESV New Testament, a customizable invitation to a local church Christmas event and a coupon that provides free access to the online edition of the ESV for a month. Fifty-pack boxes of the outreach sets are being made available to stores for $35 each, with free freight for three or more boxes.

"We believe that this initiative will do two things," said Danny Lee, Crossway's key accounts manager. "We will really reach the lost with the gospel, and it will bring the churches back into stores."

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