Although the author used principles from Proverbs in his previous book The Richest Man Who Ever Lived, when his publisher subsequently asked him for a follow-up based on the principles of Jesus, he hit a roadblock after compiling two months' worth of notes.

"(I told the publisher) ‘I can't write this book,' " he said. "Jesus Christ wasn't about success. He came to redeem man. I cannot dilute His message."

As Scott kept making notes, he found six words that encapsulated the ministry of Christ, providing the basis for the book: Meaning, Mission, Message, Manner, Method and Mission Accomplished. The final product is "not a book about leadership but about achieving extraordinary outcomes," said Scott, whose business credits include founding Total Gym.

WaterBrook is launching a heavy print and online advertising and marketing campaign to promote the Christian retail version of the book, which includes two chapters additional to the general market version releasing from Doubleday.

Read more in the March 9 issue of Christian Retailing.

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