In response to the growing economic turmoil, CBA has launched an initiative to provide consumers with biblical financial help through their local Christian bookstore.

The retailers trade association has partnered with Focus on the Family, Salem Radio and Tyndale House Publishers for the Campaign Financial Aid (CFA) initiative, which will be supported by a national marketing campaign.

Retailers can participate in a number of ways, including offering financial advice books such as Faith-Based Family Finances (Tyndale House Publishers) and Surviving Financial Meltdown (Focus on the Family/Tyndale House) by Ron Blue and Jeremy White. Surviving Financial Meltdown will be available to stores in heavily discounted promotional packs, including four free to give away to those customers who cannot afford it, CBA said.

Retailers can also receive CFA signage available for download at tyndalebooksellers.com to promote the financial products section of their stores. Additionally, retailers can download posters, postcards, newspaper ads, bagstuffers and e-mail templates to promote the campaign to their local community.

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