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Written by Christine D. Johnson   
Wednesday, 20 January 2010 10:15 AM America/New_York
Enesco licensed for VeggieTales gifts

Enesco recently announced plans to enter into a licensing relationship with Big Idea to develop and distribute new products featuring VeggieTales characters. The products will be developed in multiple categories and channels utilizing Enesco brands, including its Gund plush division and its Gregg Gift division.

"We are excited to reach consumers through Enesco's broad mix of retail channel, and to share the VeggieTales messages through new products that have proven appeal to children and families," said Leslie Ferrell, general manager of Big Idea.


"The timeless lessons in family values shared in VeggieTales shows have touched generations of consumers, making this a particularly exciting addition to Enesco's growing portfolio of licensed brands," said Jane Charette, general manager of the Gregg Gift division.

VeggieTales products from Enesco will be offered to retailers by mid-2010 and be available in stores by fall.