Christian Retailing

INSIGHTS: Don’t be cheap Print Email
Written by Christine D. Johnson   
Wednesday, 10 June 2009 11:44 AM America/New_York

"If stores make the mistake of offering ‘cheap' product and their customer has a bad quality experience, chances are they have lost that customer. Quality at every price point is very important."

Laura Lung, president, Bob Siemon Designs (Price Point: Tailoring gifts for tight budgets, Inspirational Gift Trends, June 8, 2009)